SCOTTSDALE, AZ – May 30, 2012 – According to the National Sleep Foundation, over 54% of American adults have experienced a sleep problem sometime in their life, while the effects of sleep loss on work performance costs U.S. employers some $18 billion annually in lost productivity. Brain State Technologies (www.brainstatetech.com) will showcase Brainwave Optimization™ neuro-technology for improving brain balance at the Sleep 2012 event.

Brainwave Optimization is a non-invasive method of achieving brain balance. Improving brain balance has shown to help many challenges; however insomnia is the first to have been evaluated by a third party through a randomized clinical trial.

Brain State Technologies is creating awareness with sleep doctors and sleep clinics/labs, helping to identify a drug-free option for their patients and create an additional revenue stream from Brainwave Optimization services.  

Brain State Technologies executives will be at booth #A5 on June 11-13 demonstrating Brainwave Optimization for the purpose of licensing the technology to sleep professionals. Licensed technology consist of both software and hardware, including proprietary sensors, an amplifier and multiple software platforms that when loaded on a laptop can fit easily in a carry-on brief case.

Charles H. Tegeler, M.D., professor of neurology at Wake Forest Baptist Medical Center and principal investigator of a clinical trial on the technology, will be presenting the results in a poster presentation entitled “A New Method of Dynamic, Relational, Electroencephalic Auditory Feedback for Primary Insomnia”.  Tegeler’s presentation (abstract #649, Poster Board #171) will take place on Monday, June 11 from 4-5pm EDT at the John B. Hynes Veterans Memorial Convention Center in Boston, Massachusetts.

There are currently almost 200 locations in 18 countries offering Brainwave Optimization services.  Providers worldwide include doctors, psychologists, rehabilitation centers, acupuncturists, chiropractors, massage therapists, dentists, life coaches, naturopathic practitioners, and holistic healers.

The conference marks the 26th Annual Meeting of the Associated Professional Sleep Societies (APSS), a joint venture between the American Academy of Sleep and the Sleep Research Society, and is the only five-day meeting in the nation with scientific sessions and an exhibition hall focused solely on sleep medicine. More than 5,000 sleep center owners, seasoned clinicians, and research professionals from around the world will be in attendance.

“Many clinical studies have proven sleep challenges and deprivation can have devastating effects on a person’s health and overall well-being”, says Lee Gerdes, Founder and CEO of Brain State Technologies. “We are excited to demonstrate the effectiveness of Brainwave Optimization and make it available for the millions of people it can help”.



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MEDIA NOTE: If you would like more information about Brain State Technologies or Brainwave Optimization, please contact Jonathan Bonghi at 480-588-6840 or send email to jonathan.bonghi@brainstatetech.com

About Brain State Technologies (www.brainstatetech.com): Brain State Technologies is the world’s leading provider of brainwave balancing technology – Brainwave Optimization. Started in 2001 and developed by Lee Gerdes, the modality combines the latest advances in neuroscience, neuroplasticity, computer technology, mathematics and physics. Brainwave Optimization™ offers a non-invasive way for people of all ages to overcome cognitive, emotional, and physical challenges and enhance overall performance and well-being. With over 50,000 clients and more than 200 affiliated centers in 18 countries, the company is growing by licensing Brainwave Optimization to providers worldwide.

Lee Gerdes is the author of Limitless You: The Infinite Possibilities of a Balanced Brain, available on Amazon.com. For more information: http://brainstatetech.com/product/limitless-you-infinite-possibilities-b...

Brainwave Optimization with RTB™ is not intended to treat, cure, heal or diagnose any disease, mental illness or symptom. Brainwave Optimization with RTB™ is intended to balance and harmonize brainwaves. Individual results may vary.

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From Lee Gerdes,
CEO and founder of Brain State Technologies

Over 900 years ago, a woman who was incredibly advanced for her time understood that what causes us to overindulge in food, put harmful substances in our bodies, and treat each other in a less than caring manner is a refusal to embrace the whole of life as a pleasurable experience.

This woman's understanding ran counter to the mainstream of her day, which believed that humans are inherently flawed. Why did people believe they were flawed? Simply because then, as now, many were stuck in a brain state that's restrictive, self-denying, and deadening.

We might describe this state as "antibliss," a term coined by an English monk who, like this woman, has seen through the delusion that grips so many and causes them to shut themselves off from the full enjoyment of life.

In October, the Pope will not only canonize this woman as a saint; she will be made a Doctor of the Church—only the third woman to become a Doctor of the Church in history!

Hildegard of Bingen was born in 1098. Wikipedia describes her as "a German writer, composer, philosopher, Christian mystic, Benedictine abbess, visionary, and polymath."

Internationally known writer and speaker Matthew Fox, who has studied Hildegard, tells us she believed that what goes wrong in people involves "a failure in eros," which means we don't "enjoy deeply enough the delights of earth."

That's the opposite of what many of us heard when growing up. We were taught that it's bad to enjoy our physical life too much. It was drilled into many of us to restrict ourselves, deny ourselves, and hold the world and its delights at arm's length. To do so was supposed to make us a better person. In contrast, Hildegard said all those centuries ago that this is what messes us up!

Drawing on Hildegard's insight, Matthew Fox explains, "Humans need to drink in and taste the pleasures of existence lest they be driven to limitless greed and insatiable consumption." In other words, imbalance—shutting part of our humanity down—is what causes us to lead lives that are obsessive and addictive.

To truly enjoy the erotic nature of our existence—whether we are talking about sexual passion, food, or any of the many delights of the world around us—we need to be fully awake as we engage in our everyday activities and relationships. This requires a balanced brain.

Unfortunately, few of us are very aware in our everyday lives. Many of us virtually sleepwalk our way through our day, failing to appreciate the emotional, mental, and physical nourishment each facet of life offers us. We simply aren't awake enough to really enjoy life, deriving fulfillment from its simple pleasures. As a result of this imbalance in the brain, we are driven to overindulge in experiences that are harmful.

When your brain is balanced, you are so aware of everything that you savor and bask in the whole of life. For instance, you really taste the food you eat, enjoying every bite instead of "wolfing it down."

As a result, you eat and drink in moderation, which means you don't pack on the pounds—and you spontaneously shed pounds if you've been used to overindulging. Neither are you drawn to the overstimulation of artificial, chemicalized foods that are designed to foster addiction.

Because your brain is balanced, you enjoy an inner harmony—a peacefulness, calmness, centeredness, and quiet joy. Gradually, your external world begins to reflect this inner harmony.

Consequently, instead of requiring overstimulation from food, drugs, alcohol, or nicotine, simply to be alive is fulfilling. You don't need the added "high" of overeating and substance abuse.

In my next BrainTalk, I'll be explaining how Brainwave Optimization® with real-time balancing creates a sense of deep inner peace and joy. As we relax into this peaceful way of being, which—as Hildegard of Bingen realized—was our original state before imbalance knocked us off center, we find ourselves feeling increasingly at home in the world.

Because this good feeling of ourselves arises within us spontaneously when our brain is balanced and harmonized, we are no longer driven to compulsive eating and substance abuse. We at last enjoy the satisfaction that comes with embracing all the good things around us each and every day.

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Interested in learning more?  Tune in this Thursday for a webinar with Lee Gerdes.  Click here to learn more.

From Lee Gerdes,
CEO and founder of Brain State Technologies

If you've been keeping up with the news, you know that the issue of women's roles is a hot potato right now on two fronts: political, and religious.

I want to comment on the current furor from a neurological viewpoint. I believe it's crucial for the future of our world that we acknowledge what brain research is showing us—that men's and women's brains are not the same. When we finally wake up to this reality and structure society to take advantage of it, we will all benefit. It may just be the salvation of our species, if not of the entire ecosphere.

On the political front, looming in the U.S. Senate is a vote on the Paycheck Fairness Act, a follow-up to the Equal Pay Act of 1963 that represents a major steppingstone in women's march to equality in terms of remuneration. Currently women are paid 77 cents for each male worker's dollar. If the act passes, the pressure is going to be on employers to prove that wage differences between men and women aren't rooted in gender differences.

Given that women consistently turn out to vote in greater numbers than men, where the candidates come down on women's equality in the workplace could prove to be a crucial factor in the 2012 U.S. Presidential election. There's little doubt we'll hear a lot about the "war on women" between now and November.

The issue of women in the workplace burst into the headlines of the nation's media when Hilary Rosen told Anderson Cooper on CNN that Mitt Romney's wife "has actually never worked a day in her life." Michelle Obama came back with an assertion that housekeeping and childcare are a lot of work. (Ann Romney manages five children and three or four houses.) The outcry had Rosen apologizing to women who labor in the home.

Meanwhile, there's a fresh furor on the religious front. The Vatican has taken a scolding in a column in the Washington Post in response to the Holy See's chastising of American nuns. The column is entitled, "After Vatican's rebuke of nuns, time to hear Mary's voice."

Writes Lisa Miller, "When I see that a department of the Vatican, in Rome, has rebuked a group of American nuns for 'radical feminism' and for speaking out of turn and has called in a man—a superior—to set things right, I think about Mary. When I see American bishops wanting to make rules about sexuality and contraception for ordinary people, I think about Mary." Miller adds, "A woman is at the very center of the Christian story, yet that story has been told and controlled for millennia by men."

Commenting on how nuns are taking time to think about their collective response, The Chicago Tribune asked, "How should they handle last week's announcement that the Vatican has deployed an archbishop—male, obviously—to correct the doctrinal errors of the largest organization of U.S. Catholic nuns?"

Responded one prominent Chicago nun to the Vatican's actions, "It's just that here is another chapter in a long history of struggle between church leaders and church women."

In recent times we've moved beyond the idea promoted by a number of feminists a few decades ago that women and men are the same. We now know that women and men are different—not just in their physical makeup and hormonal factors, but also in the structure of their brains.

What's at issue in the current debate over women's roles in the public and religious arenas is a failure to recognize the brilliance of the design of the female brain when it's balanced and harmonized.

In some ways a woman's brain gives her an advantage that, if utilized appropriately, can be of tremendous benefit both in the corporate world and in the Church. However, for society to reap the advantages of male-female brain differences, males in positions of power will need to recognize the likely capability and be open to including the potential of female attributes in positions of power.

The occipital lobes of the male brain are 30% larger than those of the female brain, which means that males are visually stimulated far more than women. The male's brain tends to make him a "sprinter" instead of the more long-distance capability of the female brain.

When a man's brain is balanced and harmonized, he doesn't allow his tendency to sprint to cause him to dominate women. Instead he views collaboration for the best possible solution to be most important.

As I comment in my book Limitless You: The Infinite Possibilities of a Balanced Brain, "Men with a balanced brain, in which all the neighborhoods are in harmony, don't tend to exploit the power differential between themselves and females. They don't misuse their physical strength, and they don't manipulate a woman for self-gratification." I might add that a balanced and harmonized brain doesn't fear a woman, either. It enjoys male-female interdependence.

Balance and harmony in the brain reflect in a balance of power in relationships between the sexes. Because the brain is in balance, with all aspects of the neural system functioning harmoniously, there is sharing in mutuality. Males who don't appreciate respectful sharing of power are invariably misguidedly attempting to correct an imbalance in their brain! Think about that the next time you hear a politician or religious figure oppose women's equality.

Let me be clear what I'm saying. The assumed right of males to dominate women that has been perpetuated for thousands of years is a brain imbalance—a deviance cloaked in "patriarchy as a God-given right."

When women's brains are balanced and harmonized, they have certain skills that are more suited to leadership than the male brain. One reason for this is the difference in the corpus callosum, which is more permeable in females than in males, making it easier for women to use both sides of the brain and move from left-to-right hemisphere thinking usually faster than a male.

While the male brain is a powerful analytical tool, able to home in on an issue, the female brain is better at moving back and forth between the context and the detail, which is a vital trait for effective leadership. Quite simply, women's brains give them better perspective because they can go from functioning mainly on the left to functioning on the right, back and forth, much quicker than males.

In Limitless You, I explain that when a man's mind is on cars, it's on cars. When he's focused on football, that's his world for the time being. In hunting season, he's all about hunting. There were advantages to this when a lion attacked or the tribe was under threat, but it's also a reason that five times more autistic children are male: the male brain becomes "locked down" more easily.

In terms of the political and religious systems that are in upheaval over the equalizing of the sexes, I comment in Limitless You: "Today, more women are in positions of leadership in the world than ever in history. This is a good thing for the future of the planet…"

The more women operate from a balanced and harmonized brain, which Brainwave Optimization® is helping women do all around the world, the better our species' chances of turning the self-destructive tide that patriarchy has bequeathed to us.